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SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Coupled to that is the fact that the mobile phone is the current cultural norm with user density indexes much higher in the in India overall.
Consumers all over the world have come to rely on their mobile phone as an essential communications tool. They personalize it, take it everywhere they go, and many cannot imagine living without it.
According to Aberdeen Group's research done in 2006, with over 1 billion SMS exchanged per month worldwide, 81% of enterprises surveyed identified SMS as key to satisfying customer needs.
Forrester Research has also shown that SMS is one of the most responsive marketing communications mediums, with 5 times better response rates than direct marketing. |
